Monday 4 February 2008

A good business face

Fascinating research summarised in last week’s 'Economist’ http://www.economist.com/science/displaystory.cfm?story_id=10559771 suggests you can judge the success of a company from the look of the CEO. If a CEO just looks competent, dominant, likeable, trustworthy, and adult, then their company is likely to be more successful. Go on, make those judgements yourself today. Look at your own organisation’s leader. Does he/she look as if they would be any good at running the company? Avoid all the agendas you have (the same research showed that it doesn't work if you assess their personality), and just look.

A couple of questions follow:

1. Does a CEO’s face change to match the fortune’s of the company?
2. If you plan to be a CEO, do you have the face for it?

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