Horizons

The annual Bollywood film awards in Thailand recently were visited by many more stars than previous ceremonies. It seems that they were keen to attract as much attention to Bollywood as possible, because audience numbers are down. Numbers are down, because of a new form of cricket that launched in India a month or so ago. The games are not just popular, they are actually affecting the size of film audiences.

Somewhere in the Bollywood marketing departments, people are asking 'how did that happen'? How did a new form of entertainment, apparently with no link at all to films and film audiences, come to affect them?

It's not enough to scan your horizons, you have to keep checking whether they are still the right ones to scan.