In the last few days, three friends have expressed their amazement and frustration at the way in which some marketing agency people work (time management and ego seemed to be a common theme).That's not entirely a revelation, since it's been that way for a long time. It is amazing though that someone hasn't changed the prevailing model to fit better what clients want, and how the world is starting to work (collaborative, peer-to-peer networking, rather than sequential hierarchies). What a huge opportunity for an agency prepared to make the change. Or to build something new.
The idea for a specialist service around data-driven, media-neutral creativity and execution, is starting to look more like an idea for a new kind of marketing agency.
Photo: Yogaslackers.com
No comments:
Post a Comment