Just caught up on some news from Australia (an excellent blog called VeeDeePee), where Vodafone has decided that nobody will get printed statements any more, and they will all be online.For those of us looking at the opportunity to improve the effectiveness of transactional mail by including relevant marketing messages in customer statements, it's a helpful reminder to think about the whole media mix.
Of course there is still an opportunity to introduce relevant marketing messages online. In fact, there's also the interesting idea of being able to change those messages over time - so that if you are reviewing an old statement, the marketing message can change from the one that was there when it was current.
Nonetheless, this is a wake-up call. Some clients are moving a lot faster than their agencies and service providers expect.
Photo: bobster1985
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