Word is, direct marketing response rates are falling in many sectors. Some companies are starting to talk about reducing or even cancelling their dm spend. Or ... what you could do ...
... is be smarter with the spend. Use your data and your insights to create marketing that is better targeted, more relevant, data-driven, to strengthen customer relationships, and improve lifetime value.
We should be doing this anyway. With tighter controls being put into place, and sharper eyes on the budgets, all the more reason to do it now.
Photo: George Johnson
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