A little research in recent days has unearthed some fantastic ideas and examples of where we could take data-driven personalisation. Most of the ideas are from the US, but there are some in Hong Kong and Australia too - here's one of them from Eliot Harper. I would love to bring them to the UK. At the moment, some of the ideas are so far ahead of our practice in this country, that they'd be seen as gimmicks with no possible application by almost everyone. And that 'almost' is the encouraging part, because there are a couple of clients and agencies here that do understand. It's good to see that there is a pathway to the future.picture: Jan Tik
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