Part of the reason for setting up my business Neon Nelly, is to promote the use and understanding of integrated cross-media direct marketing campaigns. They work better for clients, they make more sense to customers. They are not difficult to manage, but they are different. So I've just published a template on the web to help manage data-driven direct marketing campaigns. There's a pdf version for download too. Happy to hear comments and suggestions for improvement, and very happy for you to pass on the details to others.
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